top of page

5 signs it’s time for a rebrand

Rebranding is a decision not to be taken lightly, but it's also one of the biggest decisions you will make as a business owner. If you are thinking of rebranding or wanting to know some signs that it might be time - this post is for you.

1. Your business has evolved, pivoted, or changed direction

Sometimes the rebranding process happens organically, but much more often, it comes as the result of some kind of change in direction - either to the company's mission or goals or to the identity associated with that company.

When your identity and vision change, be sure to consider how your business will be perceived by customers and employees and re-evaluate your brand positioning. New collateral and touchpoints can help you show your customers the new direction of your company.

2. You’re embarrassed by your brand collateral & website.

A brand should represent the best of you. It’s the way people recognise that you’re professional, on top of things, reliable — and that your company fulfils on its promises.

Take a look at your brand, is it conveying the wrong image? Is the message unclear or inconsistent with your overall strategy? Does it make you cringe or feel ashamed when you have to share it with someone? If you answered yes to any of those questions, it’s probably time for a rebrand.

3. Your sales are slow

Inside your business, you know you have a great thing going. You’ve got loyal followers and customers who adore what you do. You take time and care to make sure everything you produce not only meets but exceeds people’s expectations. And yet, no matter how many people come through the door, they don’t convert.

Perhaps potential customers are confused by your brand or by your copy? Maybe they are hesitant to do business with you because your visuals look unprofessional and feel disorganised? Or maybe there is a disconnect between what you offer and what they actually want.

If this seems familiar — or if you’ve been feeling like your valuable time and money are being invested into marketing that doesn’t have an impact — it might be time to assess your branding and pinpoint where the problem is.

4. You want to attract new customers.

The right brand has the power to attract the customers you’ve always wanted, create a new kind of loyalty, and signal to the world who you are and what you’re capable of. Whether you’d like to reach new audiences or attract more of your existing clients, a fresh look and feel can help you get there. And with in-depth insights into your audience, a rebrand can help you discover how your brand is being perceived—and how it could be perceived differently.

5. You want to increase your prices

We’re living in an economic shift in which people are becoming more aware of value - they want to know they’re investing their money into something that will deliver on its promise and be worth more than what they paid for.

A rebrand can help you create a better perception of your business and position yourself as a credible, trustworthy expert in your field. Customers are much more likely to buy from companies they feel trust with, allowing you to charge more because you have a better brand image.

But rebranding is not just about changing the colour of your logo or swapping your name for a pithy acronym. Instead, successful rebranding should transform the way stakeholders view and interact with your business, leading to a more profitable position for all parties.


The point of a rebrand is to fix what isn’t working — and that’s OK. It’s not a criticism of your current brand; it’s an opportunity to find out what can be improved. If your brand is causing confusion, it's time to rebrand.

Considering a rebrand? Book a complimentary brand discovery session here:


bottom of page